SEO Automation

Make

A visual, no-code builder for multi-step SEO and content workflows.

SEO Automation EditorialPublished March 20, 2026Updated March 20, 20262 min read

Make is a visual automation tool. You build workflows (Make calls them scenarios) by linking steps on a canvas. It handles multi-step SEO and content workflows without any code.

Say your content team keeps briefs in a spreadsheet, drafts in Google Docs, and publishes in WordPress. Someone spends hours every week copying things between them. Make can move each piece of work to the next stage automatically.

Who it suits

It suits no-code builders who've outgrown simple two-step automations and want branches, filters, and loops, while still seeing the whole thing visually.

  • Visual, multi-step SEO workflows

An example: using Make for SEO automation

A brief-to-draft pipeline. When a row in your content sheet is marked “ready”, Make fetches the top search results for its keyword through an SEO data API. An AI model drafts an outline, Make creates a Google Doc for the writer, and the sheet gets updated with the link. Nothing is published until an editor moves it to the next status.

Where it sits on the automation ladder

Level 2–4. It's built for multi-step workflows. Add AI steps and it can take on more of the decision-making, as long as you design the checks.

Our five levels of SEO automation run from single tasks, like a weekly report, up to systems that run the whole loop on their own.

What it does well

  • A strong visual builder for workflows with branches and loops

Limitations and watch-outs

  • You still have to design approvals and error handling yourself

Make gives you the tools, not the guardrails. You still need to decide who approves what, how errors get noticed, and what happens when a connected app changes. Pricing is tied to usage, so check how costs grow with bigger scenarios.

Feature snapshot

This is our rough yes-or-no view from the last review. Tools change often, so check Make's own site before you decide.

  • Keyword research (finding what people search for): Not a focus
  • SERP research (studying the page of search results): Not a focus
  • Writing new content: Not a focus
  • Updating existing content: Not a focus
  • Internal linking (links between your own pages): Not a focus
  • Technical SEO (site health, errors, indexing): Not a focus
  • Backlinks (links from other sites): Not a focus
  • Publishing to your CMS: Not a focus
  • Search Console connection: Not a focus
  • AI search visibility tracking: Not a focus
  • API (lets other software connect to it): Yes
  • MCP (a standard way to plug tools into AI agents): Not a focus
  • Human approval step: Yes
  • Works with: HTTP, CMS, AI apps
  • Pricing: Paid plans (check the website for current plans)

Where to go next

Last reviewed: 2026-03-20

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